About Pace
The racing is the fun part.
It’s everything around it — the cost, the gear, keeping everyone in the loop — that gets hard. We built Pace to make that part easier.
The problem
Motorsport is hard and expensive, whether it’s your kid’s first quarter midget or a team you’ve run for years. The data that makes you faster is locked inside costly gear built for factory teams — and even then, it takes an engineer to make sense of. Meanwhile the people who most want to watch you race usually can’t be there to see it.
None of it is the actual racing — it’s everything around it.
The idea
Here’s what we kept coming back to:
The best telemetry device in the world is already in your pocket.
A modern phone has the sensors, the camera, and the connection to do what those loggers do — for free. Nobody had built the thing that turns it loose.
What we built
So we did. Go live and everyone in your corner can watch every lap, from anywhere. Capture telemetry from your phone or your own GNSS hardware, then break it down on the replay — synced video, speed traces, cornering forces, and your line around the track — to see where to find time. Follow other drivers, keep track of every session, and bring your fans along for the ride.
From a kid’s first heat to a weekend warrior or a full team — same phone, same tools, no F1 budget required.
We’re not watching from the outside.
This started with my own son at our local track, and we’re there every weekend — same chairs, same fence, same dream as you. We built the tools we wished we had. Now they’re yours too.